Working in communications consultancy: Challenges, transformations, and opportunities
Agency work increasingly means more strategy and less intermediation.
The biggest transformation in communications consultancy is the shift in the agency’s role from intermediary to strategic partner.
Brands are no longer just the party asking for coverage; they expect decision support. That, in turn, requires sector knowledge and data literacy from agencies.
On the challenges side, the expectation of speed stands out. In an environment where the agenda changes within minutes, decision-making processes need to be streamlined.
The opportunity, meanwhile, is clear: for agencies that can deliver measurable results, a strong space for differentiation is opening up in the market.