PR services: from strategy to results, one team.
From corporate communications to crisis management, from media relations to leadership communications, we manage 9 areas of expertise under one strategic umbrella.
Short answer: what does a PR agency do?
A PR agency plans and manages a brand’s relationships with the media, the public and its stakeholders. Brandworks does this through corporate communications, media relations, events, crisis communications, internal communications, corporate publishing, awards, B2B and leadership communications services, combining strategy, content and measurement.
9areas of expertise
100+brands
10+years of experience
6awards
Service map
Nine specialties, one message architecture.
Each service can work on its own; combined, they tell the same story across every one of your brand’s touchpoints.
Media Relations Management
Communications plans that make visibility, agenda-setting and relationship management sustainable across the traditional and digital media ecosystem. Strategic Media ManagementProactive and Reactive Media RelationsPress ConferencesEvent Management
Solutions that turn launches, press gatherings and brand experiences into one powerful story, built on strategy, content and operations. Event Concept and StrategyEvent CoordinationEvent Media VisibilityCrisis Communications
Proactive and reactive communications management that reads risks early, acts fast and puts reputation protection at the center. Identifying Potential Sources of CrisisDeveloping Crisis Scenarios and Appropriate SolutionsCrisis Communications TrainingInternal Communications
Next-generation internal communications experiences that strengthen corporate culture, employee engagement and a shared sense of purpose. Defining Internal Communications PoliciesInternal Communications Events and CampaignsCorporate Video and Visual MaterialsCorporate Publishing
Content solutions that bring brand knowledge, corporate culture and expertise to the forefront through effective editorial systems and publication formats. Corporate Publication ProductionWritten and Visual Content ManagementPublication Design and ProductionAwards Communications
Expertise that turns success stories into powerful awards communications through the right category, narrative and entry strategy. Awards Mapping and Category SelectionEntry Submission and Case Narrative DevelopmentJury Presentation PreparationB2B Communications
Targeted communications and visibility strategies that create long-term value with decision-makers, industry stakeholders and business partners. Trade Media and Publication StrategyTrade Show and Event CommunicationsTechnical Content and Case Study ProductionLeadership Communications
Communications management that strengthens leaders’ expertise, vision and reputation through the right channels, the right agenda and a consistent narrative. Leader Positioning and Agenda PlanningInterview and Spokesperson PreparationSpeechwriting and Presentation Support
Where to start?
Pick your need, find the right service.
If you’re not sure which PR service is right for you, start with the situations we see most often.
If
You’re planning to launch a new product, brand or facility
Event Management ↗Media Relations Management ↗
If
There’s negative coverage or a crisis risk around your brand
Crisis Communications ↗
If
You want your executive to become a trusted voice in your industry
Leadership Communications ↗
If
You need to reach dealers, distributors and decision-makers
B2B Communications ↗
If
You want to strengthen employee engagement and company culture
Internal Communications ↗Corporate Publishing ↗
If
You want your project to stand out in awards programs
Awards Communications ↗
How we work
Every service follows the same four steps.
Success is no accident; we plan every step and measure every result with monthly reports. Explore the process ↗
Analysis
We take a deep dive into your brand, your competitors and market dynamics, using data to set a clear starting point.
Diagnosis
We define the results we want to achieve, clarify needs and map out the road ahead.
Strategy
We develop creative, actionable plans to reach your goals.
Execution
We put the plan into action, track performance in real time and continuously improve results.
360° integrated communications
One ecosystem, four specialist brands.
PRBrandworksCorporate communications consultancy, media relations, crisis and reputation management.
DigitalCorvus Digital ↗Data-driven social media strategies and performance campaigns.
Employee experiencePeopleHub ↗Employer branding, company culture and employee engagement.
HR mediaHR Insight Türkiye ↗An insight platform for human resources and employer branding.
Frequently asked questions
Quick answers about PR services.
What do PR services cover?
PR services cover corporate communications strategy, media relations, press release and interview management, event and launch communications, crisis communications, internal communications, corporate publishing, award entries, and B2B and leadership communications. Brandworks manages these services with one team and one message architecture.
What is the difference between a PR agency and an advertising agency?
An advertising agency buys visibility through paid placements; a PR agency builds earned visibility and reputation through newsworthiness, credible content and stakeholder relationships. The impact of PR lasts longer and is built on trust.
Which PR service should I start with?
For most brands, the starting point is a corporate communications strategy and media relations. If you have a launch, event management comes first; if there is a risk, crisis communications; if executive visibility is the goal, leadership communications. We set priorities based on your needs in our first meeting.
How is the cost of PR services determined?
Cost depends on the scope of services, the scale of target media, content volume, the number of events and the length of the engagement. For monthly retainer or project-based options, we provide a transparent proposal that clearly defines the scope and KPIs.
How are the results of PR work measured?
We measure across three dimensions: media performance (reach, coverage quality, tone), digital performance (engagement, organic growth) and impact on perception and reputation. We share the results in monthly reports.
Is a single service or an integrated PR package the better choice?
A single service may be enough for a short-term, clearly defined goal. For long-term reputation and a consistent brand narrative, an integrated model that combines services is more effective; your messages speak the same language across every channel.
Let’s get in touch
Let’s write your brand’s future together.
Tomorrow’s brands are built with the steps taken today. Let’s prepare a transparent proposal that sets out the scope and goals.