Market launch
Introducing a brand, product or store to Turkish media and audiences with a local news angle.
International brands in Turkey
PR in Turkey for international brands: local voice, global standards.
Launching in Turkey or scaling an existing presence? Brandworks helps international brands, trade organizations and foreign chambers localize their story, build relationships with Turkish media and protect their reputation.
1Team for strategy, media and events
9Service areas
50+Sectors
2015In Istanbul since
Why localization matters
A global message is not automatically news in Turkey.
International brands often arrive in Turkey with strong global stories — and discover that a translated press release does not earn coverage. Turkish journalists look for a local angle: what the news means for Turkish consumers, businesses, jobs or the economy, and who can speak about it locally.
Brandworks acts as your PR team on the ground. We adapt your key messages to the Turkish context, find the local proof points, prepare spokespeople and connect your story with national, business and trade media. Global guidelines stay intact; the delivery becomes local.
The same approach protects you when things go wrong. A crisis plan that reflects Turkish media dynamics, legal sensitivities and stakeholder expectations lets you respond quickly and consistently.
Market entry and growth
How we support international brands.
- Local message architecture aligned with your global brand guidelines
- Market-entry and launch communications: press conferences, media events and press trips
- Turkish media mapping and relationship building for your sector
- Spokesperson preparation and media training for local and visiting executives
- Trade fair and B2B communications among Turkish decision-makers
- Crisis readiness adapted to the Turkish media environment
- Transparent reporting that your regional and global teams can use
Typical projects
Where we add value.
Trade fairs and chambers
Visibility for international fair organizers, exhibitors, trade agencies and chambers of commerce in Turkey.
Corporate reputation
Positioning the local subsidiary as a credible employer, investor and corporate citizen.
Issues and crisis
Fast, consistent communications when an issue in Turkey could affect your global reputation.
Experience
International names we have worked with.
- DHL
- Geberit
- Legrand
- FANUC
- Systemair
- Hexagon
- Deutsche Messe
- Swedish Chamber of Commerce
- ITA Italian Trade Agency
- Wyndham Grand İstanbul Levent
- HDI Sigorta
- Intersport
- Wall Street English
- Eczacıbaşı
- Domotex Turkey
- Automechanika İstanbul
- Merrell (SPX)
- Harley-Davidson Footwear (SPX)
Our process
Clear steps, measurable results.
Analysis
We take a deep dive into your brand, your competitors and market dynamics, using data to set a clear starting point.
Diagnosis
We define the results we want to achieve, clarify needs and map out the road ahead.
Strategy
We develop creative, actionable plans to reach your goals.
Execution
We put the plan into action, track performance in real time and continuously improve results.
Transparent reportingEvery engagement is measured across media, digital and reputation indicators and shared in monthly reports. See how we work ↗
Frequently asked questions
Questions and answers
How can a foreign company get media coverage in Turkey?
Foreign companies earn coverage in Turkey by giving journalists a local news angle — impact on Turkish consumers, business or employment — a local spokesperson and Turkish-language materials. A PR agency in Turkey maps the relevant media, localizes the story and builds the relationships needed to secure interviews and features.
Should we translate our global press releases for Turkey?
Translation alone is rarely enough. Global press releases should be adapted with local data, quotes and context so they are relevant to Turkish readers. Brandworks localizes the message while keeping your global brand guidelines consistent.
Can Brandworks support trade fairs and chambers of commerce in Turkey?
Yes. Brandworks has worked with trade fair organizers, exhibitors and chambers such as Deutsche Messe, the Swedish Chamber of Commerce and ITA – Italian Trade Agency, supporting their visibility among Turkish media and decision-makers.
How do you report results to international teams?
Brandworks shares monthly, transparent reports on media coverage, reach, sentiment, digital engagement and reputation indicators, structured so that regional and global communications teams can use them directly.
Keep reading
Related guides
Let’s get in touch
Let’s write your brand’s future together.
Tomorrow’s brands are built with the steps taken today. Let’s prepare a transparent proposal that sets out the scope and goals.