How is PR put into practice?
A PR program typically follows four steps: listening to the organization and its stakeholders; building the message architecture; executing through media relations, events and content; and finally measuring through reach, sentiment and share of voice. In Turkey, “PR” and “halkla ilişkiler” (public relations) are used interchangeably; today the term describes a broader framework that also covers digital PR and corporate communications.
Related terms
- Perception Management
- Perception management is communications work aimed at shaping a target audience’s judgment of an organization or issue through accurate information, consistent messaging and evidence.
- Proactive Communications
- Proactive communications is an approach that acts before a problem arises or an agenda takes shape. It lets an organization tell its own story with its own evidence rather than leaving it to others.
- Public Relations
- Public relations is the management function that enables an organization to build an ongoing relationship with society, the media and its stakeholders based on mutual understanding. The goal is not a one-off announcement but building trust, reputation and public support over the long term. In Turkey, “halkla ilişkiler” (public relations) is used synonymously with the abbreviation PR.
- Reputation Management
- Reputation management is the systematic communications work of measuring, monitoring and protecting, over the long term, how a brand is perceived by the public, the media and its stakeholders. The goal is to strengthen positive perception and to manage potential reputational risks before they escalate into a crisis.
- Stakeholder
- A stakeholder is any party that is affected by or can affect an organization’s decisions: employees, customers, investors, the media and the public.
- Stakeholder Map
- A stakeholder map is an exercise that ranks the groups that affect or are affected by an organization according to their importance, influence and expectations. It determines which audience to reach with which message and through which channel.
Related service
Corporate CommunicationsA strategic approach that strengthens brand reputation, positioning and the corporate narrative through an integrated communications system.
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