In tourism? Choose your PR agency wisely
In tourism, communication breathes in rhythm with the seasonal calendar.
The defining feature of tourism communications is seasonality. The periods when booking decisions are made are exactly when communication needs to intensify.
The second feature is the international dimension. Different target markets call for different media ecosystems and different narratives.
The third is the weight of visual content. In tourism, the experience is sold through visuals, so content production sits at the heart of communication.
Crisis preparedness is also critical: ready-made scenarios should be in place for external risks such as natural events and travel advisories.