Related terms
- Advertising
- Advertising is a paid form of communication in which a brand delivers its message to its target audience by buying space and time. Its key difference from PR is that visibility is paid for rather than earned through news value. The two are complementary, not rivals: advertising accelerates reach, while PR builds trust.
- Advertising Campaign
- An advertising campaign is a planned advertising effort built on a single creative idea and run across multiple channels within a defined objective, timeframe and budget.
- Advertorial
- An advertorial is paid content produced in an editorial format, placed in space that has been bought and required to carry a label identifying it as advertising. That is what distinguishes it from earned media.
- Conversion Rate
- Conversion rate is the percentage of people exposed to a piece of content or an ad who complete the intended action, such as filling out a form, making a purchase or downloading something.
- CPC
- CPC (cost per click) is the amount paid for each click on an ad. In performance-driven digital campaigns, it is one of the simplest indicators of budget efficiency.
- CPM
- CPM (cost per mille) is the cost of one thousand ad impressions. It is the basic unit price used to compare how efficiently different media channels deliver reach.
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