What is Experiential Marketing?

Experiential Marketing Events and experience

Experiential marketing is a communications approach built on touch, trial and participation, in which the audience experiences the brand firsthand rather than simply watching it.

Term
Experiential Marketing
English term
Experiential Marketing
Topic
Events and experience

Related terms

Event Management
Event management is the planning and execution of the entire process behind a launch, press conference or brand experience, from concept and production to guest flow and media relations. The goal is to turn the event into a communications asset that people keep talking about afterward, not a one-day production.
Launch Event
A launch event is an event designed to generate news value by introducing a new product, service or identity to the media and stakeholders for the first time.
Press Trip
A press trip is a program organized so that journalists and content creators can experience a facility, project or production process firsthand.
Run of Show
A run of show is the master operations document for an event, setting out its minute-by-minute sequence, the people responsible and technical requirements.

Related service

Event ManagementSolutions that turn launches, press gatherings and brand experiences into one powerful story, built on strategy, content and operations.
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