Reputation management protects a brand’s trust value
Trust is a brand’s most valuable asset — even though it never appears on the balance sheet.
Reputation management is a systematic practice that measures, monitors and protects how a brand is perceived by the public, the media and its stakeholders.
Protecting trust value is an everyday activity, not something done only in a crisis. Regular monitoring and early warning catch issues before they grow into crises.
On the measurement side, tracking sentiment distribution, share of voice and search visibility together gives a clear read on where reputation is heading.