What is Corporate Social Responsibility?
Corporate social responsibility (CSR) is a company’s commitment to making a lasting contribution to society and the environment alongside its commercial activity. Communicating it should rest as much on the project’s measurable impact and continuity as on the project itself; otherwise it loses credibility.
- Term
- Corporate Social Responsibility
- English term
- Corporate Social Responsibility
- Topic
- Social impact and sustainability
- Glossary
- Brandworks PR Glossary
How is corporate social responsibility put into practice?
A strong CSR program is meaningfully connected to the brand’s line of business, takes a long-term view and is carried out together with independent stakeholders. Its communications focus on results, not promises: how many people were reached, what changed and how that was verified.