Related terms
- Corporate Social Responsibility
- Corporate social responsibility (CSR) is a company’s commitment to making a lasting contribution to society and the environment alongside its commercial activity. Communicating it should rest as much on the project’s measurable impact and continuity as on the project itself; otherwise it loses credibility.
- Greenwashing
- Greenwashing is when an organization presents its environmental responsibility as greater than it actually is. Unsubstantiated or exaggerated sustainability claims lead to reputational damage and legal risk.
- Sustainability Communications
- Sustainability communications is communication that conveys an organization’s environmental, social and governance goals, the steps it takes and their results to stakeholders on an evidence-based footing. Beyond reporting, it becomes embedded in corporate culture and brand identity.
How can we apply this term to your business?
Let’s work out together which metrics matter for your brand. Schedule an intro call