What is Perception Management?

Related terms

PR

PR is the abbreviation of “public relations,” the communications discipline through which an organization manages its relationships with the media, the public and its stakeholders in a planned way. Unlike advertising, PR does not buy visibility; it earns it through news value and trust. Well-designed PR grows awareness, reputation and trust at the moment of decision, all at once.

Proactive Communications

Proactive communications is an approach that acts before a problem arises or an agenda takes shape. It lets an organization tell its own story with its own evidence rather than leaving it to others.

Public Relations

Public relations is the management function that enables an organization to build an ongoing relationship with society, the media and its stakeholders based on mutual understanding. The goal is not a one-off announcement but building trust, reputation and public support over the long term. In Turkey, “halkla ilişkiler” (public relations) is used synonymously with the abbreviation PR.

Reputation Management

Reputation management is the systematic communications work of measuring, monitoring and protecting, over the long term, how a brand is perceived by the public, the media and its stakeholders. The goal is to strengthen positive perception and to manage potential reputational risks before they escalate into a crisis.

Stakeholder

A stakeholder is any party that is affected by or can affect an organization’s decisions: employees, customers, investors, the media and the public.

Stakeholder Map

A stakeholder map is an exercise that ranks the groups that affect or are affected by an organization according to their importance, influence and expectations. It determines which audience to reach with which message and through which channel.

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