What is Corporate Communications?
Corporate communications is the overarching framework that brings all of a brand’s internal and external communications under a single narrative and message architecture, spanning reputation, corporate culture and stakeholder relations.
- Term
- Corporate Communications
- English term
- Corporate Communications
- Topic
- Corporate communications
- Glossary
- Brandworks PR Glossary
How is corporate communications put into practice?
Corporate communications ties media relations, internal communications, leadership communications, corporate publishing and crisis preparedness to the same strategy. As a result, employees, customers, investors and the media recognize the same organization in the same words.