What is Employer Branding?

Employer Branding Corporate communications

Employer branding is the approach that builds an organization’s appeal in the eyes of employees and candidates by running internal and external communications together.

Term
Employer Branding
English term
Employer Branding
Topic
Corporate communications

Related terms

Awards Communications
Awards communications is the process of selecting the right award programs, preparing a project’s entry around its story, impact and results, and announcing a win in the media, on digital channels and internally.
B2B Communications
B2B communications is communication from businesses to other businesses. It aims to build trust, awareness and preference among specialist audiences such as manufacturers, architects, procurement teams, dealers and decision-makers.
Corporate Communications
Corporate communications is the overarching framework that brings all of a brand’s internal and external communications under a single narrative and message architecture, spanning reputation, corporate culture and stakeholder relations.
Corporate Communications Consultancy
Corporate communications consultancy is an external expert service that builds an organization’s internal and external communications on a foundation of strategy, message architecture and measurement. It plans media relations, reputation management, crisis preparedness and leadership communications under one roof.
Corporate Publication
A corporate publication is a magazine, newsletter, annual report, sustainability report or digital content series that an organization publishes itself. It regularly delivers the corporate narrative to employees, customers and stakeholders.
Early Talent Communications
Early talent communications is employer branding communications aimed at attracting young talent, such as university students and recent graduates, to an organization. It is carried out through internship programs, campus events and digital content.

Related service

Internal CommunicationsNext-generation internal communications experiences that strengthen corporate culture, employee engagement and a shared sense of purpose.
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