What is Digital PR?
Digital PR is PR work that increases a brand’s earned visibility on news sites, social media and search results. It aims to secure coverage in online publications through news, expert commentary and partnerships, and to earn links and search visibility.
- Term
- Digital PR
- English term
- Digital PR
- Topic
- Digital PR
- Glossary
- Brandworks PR Glossary
How is digital PR put into practice?
It uses the same message architecture as traditional PR, but its measurement is more direct: referral traffic, earned links, search visibility and being cited as a source by AI-powered answer engines are the outputs of this work.