Related terms
- Answer Engine Optimization
- Answer engine optimization (AEO) is the work of ensuring that content is cited accurately by AI-powered answer engines. Clear definitions, structured data and credible sourcing are its key elements.
- Backlink
- A backlink is a link from another website to a page on a brand’s site. Backlinks are among the most tangible outputs of digital PR and strengthen site authority.
- Community Management
- Community management is how a brand builds a regular, consistent and genuine relationship with followers on its digital channels. It covers responding to comments, encouraging participation and turning an audience into a community.
- Digital Communications
- Digital communications is the field that manages, in a planned way, all of a brand’s communications across online channels such as its website, social media, search engines, email and AI answer engines. It combines classic PR messaging with the discipline of digital measurement and performance.
- Digital PR
- Digital PR is PR work that increases a brand’s earned visibility on news sites, social media and search results. It aims to secure coverage in online publications through news, expert commentary and partnerships, and to earn links and search visibility.
- Influencer Relations
- Influencer relations is the area of communications in which a brand builds transparent, planned and measurable partnerships with content creators who influence its target audience.
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