How is digital communications put into practice?
Digital communications covers content creation, social media management, digital PR, search visibility (SEO) and community management. Brandworks runs this side together with Corvus Digital, its digital communications and performance unit, within the same message architecture, so the brand speaks consistently on every channel and results are measurable.
Related terms
- Answer Engine Optimization
- Answer engine optimization (AEO) is the work of ensuring that content is cited accurately by AI-powered answer engines. Clear definitions, structured data and credible sourcing are its key elements.
- Backlink
- A backlink is a link from another website to a page on a brand’s site. Backlinks are among the most tangible outputs of digital PR and strengthen site authority.
- Community Management
- Community management is how a brand builds a regular, consistent and genuine relationship with followers on its digital channels. It covers responding to comments, encouraging participation and turning an audience into a community.
- Digital PR
- Digital PR is PR work that increases a brand’s earned visibility on news sites, social media and search results. It aims to secure coverage in online publications through news, expert commentary and partnerships, and to earn links and search visibility.
- Influencer Relations
- Influencer relations is the area of communications in which a brand builds transparent, planned and measurable partnerships with content creators who influence its target audience.
- Organic Reach
- Organic reach is the number of unique people a piece of content reaches without ad spend, through shares, search and recommendation algorithms.
Related service
Media Relations ManagementCommunications plans that make visibility, agenda-setting and relationship management sustainable across the traditional and digital media ecosystem.
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