What is Engagement Rate?
Engagement rate is the ratio of reactions to a piece of content, such as likes, comments, shares and saves, to its reach or follower count. It shows how strongly the content resonates with its audience.
- Term
- Engagement Rate
- English term
- Engagement Rate
- Topic
- Measurement
- Glossary
- Brandworks PR Glossary
How can we apply this term to your business?
Let’s work out together which metrics matter for your brand. Schedule an intro call