What is Holding Statement?

Holding Statement Crisis and risk

A holding statement is a short official statement issued during a crisis before all the facts are clear, acknowledging the situation, expressing empathy and confirming that work is underway.

Term
Holding Statement
English term
Holding Statement
Topic
Crisis and risk

Related terms

Crisis Communications
Crisis communications is the planned management of communications during an event that threatens reputation, guided by the principles of speed, consistency and transparency.
Crisis Management Team
A crisis management team, or crisis desk, is the core team drawn from communications, legal and senior management that runs decision-making, approval and statement processes from a single center during a crisis.
Dark Site
A dark site is a prepared backup web page containing accurate information and statements, ready to be published quickly when a crisis hits.
Issue Management
Issue management is the early identification of issues that could turn into a crisis and the planned handling of them before they escalate. It is the step that comes before crisis communications.
Media Training
Media training is hands-on preparation that equips spokespeople to handle interviews, cameras and difficult questions.
Risk Map
A risk map is a chart that classifies potential crises that could affect an organization’s reputation by likelihood and impact. It is the starting point for scenarios and ready-made message sets.

Related service

Crisis CommunicationsProactive and reactive communications management that reads risks early, acts fast and puts reputation protection at the center.
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