What is Dark Site?

Dark Site Crisis and risk

A dark site is a prepared backup web page containing accurate information and statements, ready to be published quickly when a crisis hits.

Term
Dark Site
English term
Dark Site
Topic
Crisis and risk

Related terms

Crisis Communications
Crisis communications is the planned management of communications during an event that threatens reputation, guided by the principles of speed, consistency and transparency.
Crisis Management Team
A crisis management team, or crisis desk, is the core team drawn from communications, legal and senior management that runs decision-making, approval and statement processes from a single center during a crisis.
Holding Statement
A holding statement is a short official statement issued during a crisis before all the facts are clear, acknowledging the situation, expressing empathy and confirming that work is underway.
Issue Management
Issue management is the early identification of issues that could turn into a crisis and the planned handling of them before they escalate. It is the step that comes before crisis communications.
Media Training
Media training is hands-on preparation that equips spokespeople to handle interviews, cameras and difficult questions.
Risk Map
A risk map is a chart that classifies potential crises that could affect an organization’s reputation by likelihood and impact. It is the starting point for scenarios and ready-made message sets.

Related service

Crisis CommunicationsProactive and reactive communications management that reads risks early, acts fast and puts reputation protection at the center.
What’s next?

Let’s talk results, not terminology.

Let’s build the right communications model for your brand together. We’ll prepare a transparent proposal that sets out the scope and KPIs.

Services How we work Crisis readiness test FAQ Clients
Get a proposal
Message us on WhatsApp Send an email Call us
Call now Get a proposal →