What is Crisis Communications?
Crisis communications is the planned management of communications during an event that threatens reputation, guided by the principles of speed, consistency and transparency.
- Term
- Crisis Communications
- English term
- Crisis Communications
- Topic
- Crisis and risk
- Glossary
- Brandworks PR Glossary
How is crisis communications put into practice?
Effective crisis communications is built before a crisis begins: a risk map, scenarios, approved message sets and authorized spokespeople are prepared in advance. When a crisis hits, issuing an accurate, consistent and empathetic statement in the first hours is the most important step in limiting reputational damage.