What is Media Buying?
Media buying is the process of purchasing planned advertising space from media owners through negotiation, contracts and bookings. It is at this stage that pricing, placement and delivery guarantees are finalized.
- Term
- Media Buying
- English term
- Media Buying
- Topic
- Advertising and media planning
- Glossary
- Brandworks PR Glossary
How can we apply this term to your business?
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