What is Media Monitoring?

Media Monitoring Measurement

Media monitoring is the regular tracking, categorization and reporting of all coverage related to a brand.

Term
Media Monitoring
English term
Media Monitoring
Topic
Measurement

Related terms

Advertising Value Equivalency (AVE)
Advertising value equivalency (AVE) is the monetary value that earned media space would have cost if it had been bought as advertising. It should be read as a supporting metric, not on its own.
Engagement Rate
Engagement rate is the ratio of reactions to a piece of content, such as likes, comments, shares and saves, to its reach or follower count. It shows how strongly the content resonates with its audience.
Impressions
Impressions are the total number of times a piece of content is displayed on screen; repeated displays to the same person are each counted as an impression.
Reach
Reach is the number of unique people a piece of content reaches. Unlike impressions, it counts each person only once.
Sentiment Analysis
Sentiment analysis is a measurement method that classifies coverage and posts about a brand as positive, neutral or negative, showing the direction in which its reputation is moving.
Share of Voice
Share of voice is the percentage of the total media conversation in its category that a brand captures.

Related service

Media Relations ManagementCommunications plans that make visibility, agenda-setting and relationship management sustainable across the traditional and digital media ecosystem.
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