What is Media Planning?
Media planning is the process of deciding which channels a campaign will appear in, when, how often and with what budget in order to reach its objective. Target audience data, media measurement reports and competitive analysis are the core inputs of a media plan.
- Term
- Media Planning
- English term
- Media Planning
- Topic
- Advertising and media planning
- Glossary
- Brandworks PR Glossary
How is media planning put into practice?
A media plan covers reach and frequency targets, the channel mix (TV, digital, out-of-home, radio, print), seasonal weighting and budget allocation. A good media plan answers not only “How many people did we reach?” but also “Did we reach the right people, how many times, and in what context?”
How can we apply this term to your business?
Let’s work out together which metrics matter for your brand. Schedule an intro call