What is Reach and Frequency?

Reach and Frequency Advertising and media planning

Reach and frequency are two core campaign metrics: reach is the number of distinct people exposed to a message, and frequency is the average number of times each of them was exposed. Together they define the weight of a campaign.

Term: Reach and Frequency
English term: Reach and Frequency
Topic: Advertising and media planning
Glossary: Brandworks PR Glossary

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