What is Rebranding?

Related terms

Brand Architecture

Brand architecture is the structure that defines the relationship and hierarchy between an organization’s master brand, sub-brands and product brands.

Brand Awareness

Brand awareness is the degree to which a target audience recognizes and remembers a brand. It is measured separately as unaided and aided recall.

Brand Equity

Brand equity is the commercial and perceptual value that a brand’s name creates on its own. It is made up of awareness, associations, perceived quality and loyalty.

Brand Guidelines

Brand guidelines are an application guide that brings together the rules for logo usage, color, typography, photographic style and writing in a single document.

Brand Identity

Brand identity is the combination of a brand’s name, logo, colors, typography, visual language and tone of voice that together make it recognizable.

Brand Positioning

Brand positioning is the strategic decision that defines the place a brand will occupy in consumers’ minds relative to its competitors. It clarifies whom the brand speaks to, for what need, with what point of difference and with what proof, and it is the starting point for all communications.

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