What is Tone of Voice?

Tone of Voice Brand and strategy

Tone of voice is the language, style and approach a brand uses consistently across every channel. It defines not only what is said but also how it is said.

Term
Tone of Voice
English term
Tone of Voice
Topic
Brand and strategy

Related terms

Brand Architecture
Brand architecture is the structure that defines the relationship and hierarchy between an organization’s master brand, sub-brands and product brands.
Brand Awareness
Brand awareness is the degree to which a target audience recognizes and remembers a brand. It is measured separately as unaided and aided recall.
Brand Equity
Brand equity is the commercial and perceptual value that a brand’s name creates on its own. It is made up of awareness, associations, perceived quality and loyalty.
Brand Guidelines
Brand guidelines are an application guide that brings together the rules for logo usage, color, typography, photographic style and writing in a single document.
Brand Identity
Brand identity is the combination of a brand’s name, logo, colors, typography, visual language and tone of voice that together make it recognizable.
Brand Positioning
Brand positioning is the strategic decision that defines the place a brand will occupy in consumers’ minds relative to its competitors. It clarifies whom the brand speaks to, for what need, with what point of difference and with what proof, and it is the starting point for all communications.

Related service

Corporate CommunicationsA strategic approach that strengthens brand reputation, positioning and the corporate narrative through an integrated communications system.
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