What is User-Generated Content?
User-generated content (UGC) is content created and shared by users rather than by the brand. Because it is highly credible, it carries earned media value.
- Term
- User-Generated Content
- English term
- User-Generated Content
- Topic
- Digital PR
- Glossary
- Brandworks PR Glossary
How can we apply this term to your business?
Let’s work out together which metrics matter for your brand. Schedule an intro call