Related terms
- Engagement Rate
- Engagement rate is the ratio of reactions to a piece of content, such as likes, comments, shares and saves, to its reach or follower count. It shows how strongly the content resonates with its audience.
- Impressions
- Impressions are the total number of times a piece of content is displayed on screen; repeated displays to the same person are each counted as an impression.
- Media Monitoring
- Media monitoring is the regular tracking, categorization and reporting of all coverage related to a brand.
- Reach
- Reach is the number of unique people a piece of content reaches. Unlike impressions, it counts each person only once.
- Sentiment Analysis
- Sentiment analysis is a measurement method that classifies coverage and posts about a brand as positive, neutral or negative, showing the direction in which its reputation is moving.
- Share of Voice
- Share of voice is the percentage of the total media conversation in its category that a brand captures.
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