What is Advertising Value Equivalency (AVE)?

Advertising Value Equivalency Measurement

Advertising value equivalency (AVE) is the monetary value that earned media space would have cost if it had been bought as advertising. It should be read as a supporting metric, not on its own.

Term: Advertising Value Equivalency (AVE)
English term: Advertising Value Equivalency
Topic: Measurement
Glossary: Brandworks PR Glossary

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