How is share of voice put into practice?
Share of voice is calculated by dividing the number of articles or posts about the brand by the total for all brands in the category. Because it shows a brand’s position relative to competitors, it is one of the key indicators for setting PR goals and for periodic reporting.
Related terms
- Advertising Value Equivalency (AVE)
- Advertising value equivalency (AVE) is the monetary value that earned media space would have cost if it had been bought as advertising. It should be read as a supporting metric, not on its own.
- Engagement Rate
- Engagement rate is the ratio of reactions to a piece of content, such as likes, comments, shares and saves, to its reach or follower count. It shows how strongly the content resonates with its audience.
- Impressions
- Impressions are the total number of times a piece of content is displayed on screen; repeated displays to the same person are each counted as an impression.
- Media Monitoring
- Media monitoring is the regular tracking, categorization and reporting of all coverage related to a brand.
- Reach
- Reach is the number of unique people a piece of content reaches. Unlike impressions, it counts each person only once.
- Sentiment Analysis
- Sentiment analysis is a measurement method that classifies coverage and posts about a brand as positive, neutral or negative, showing the direction in which its reputation is moving.
Related service
Media Relations ManagementCommunications plans that make visibility, agenda-setting and relationship management sustainable across the traditional and digital media ecosystem.
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