What is Share of Voice?
Share of voice is the percentage of the total media conversation in its category that a brand captures.
- Term
- Share of Voice
- English term
- Share of Voice
- Topic
- Measurement
- Glossary
- Brandworks PR Glossary
How is share of voice put into practice?
Share of voice is calculated by dividing the number of articles or posts about the brand by the total for all brands in the category. Because it shows a brand’s position relative to competitors, it is one of the key indicators for setting PR goals and for periodic reporting.