What is Earned Media?

Earned Media Media relations

Earned media is coverage and visibility gained through news value rather than payment.

Term
Earned Media
English term
Earned Media
Topic
Media relations

Related terms

Agenda Management
Agenda management is the work of tying a brand’s media visibility not to individual stories but to a topic calendar planned across the year. It sequences research, interviews, events and commentary so that they reinforce one another.
Agenda Setting
Agenda setting is a communications approach based on the idea that the topics the media covers also shape what the public considers important. In PR, it means bringing a brand’s topic onto the agenda at the right time and with the right evidence.
Editorial Content
Editorial content is news, interview and analysis content created to deliver value to readers, outside of advertising formats.
Embargo
An embargo is the condition that information shared with the press in advance must not be published before a specified date and time.
Launch
A launch is a communications program that introduces a new product, service or identity to the media, stakeholders and the public in a planned way.
Press Conference
A press conference is a media event, held in person or online, at which an organization announces a significant development to journalists, supported by a Q&A session.

Related service

Media Relations ManagementCommunications plans that make visibility, agenda-setting and relationship management sustainable across the traditional and digital media ecosystem.
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