What is Launch?

Launch Media relations

A launch is a communications program that introduces a new product, service or identity to the media, stakeholders and the public in a planned way.

Term
Launch
English term
Launch
Topic
Media relations

Related terms

Agenda Management
Agenda management is the work of tying a brand’s media visibility not to individual stories but to a topic calendar planned across the year. It sequences research, interviews, events and commentary so that they reinforce one another.
Agenda Setting
Agenda setting is a communications approach based on the idea that the topics the media covers also shape what the public considers important. In PR, it means bringing a brand’s topic onto the agenda at the right time and with the right evidence.
Earned Media
Earned media is coverage and visibility gained through news value rather than payment.
Editorial Content
Editorial content is news, interview and analysis content created to deliver value to readers, outside of advertising formats.
Embargo
An embargo is the condition that information shared with the press in advance must not be published before a specified date and time.
Press Conference
A press conference is a media event, held in person or online, at which an organization announces a significant development to journalists, supported by a Q&A session.

Related service

Event ManagementSolutions that turn launches, press gatherings and brand experiences into one powerful story, built on strategy, content and operations.
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