What is Press Kit?

Press Kit Media relations

A press kit is a package that brings together the visuals, boilerplate, fact sheet and quotes a journalist needs to produce a story.

Term
Press Kit
English term
Press Kit
Topic
Media relations

Related terms

Agenda Management
Agenda management is the work of tying a brand’s media visibility not to individual stories but to a topic calendar planned across the year. It sequences research, interviews, events and commentary so that they reinforce one another.
Agenda Setting
Agenda setting is a communications approach based on the idea that the topics the media covers also shape what the public considers important. In PR, it means bringing a brand’s topic onto the agenda at the right time and with the right evidence.
Earned Media
Earned media is coverage and visibility gained through news value rather than payment.
Editorial Content
Editorial content is news, interview and analysis content created to deliver value to readers, outside of advertising formats.
Embargo
An embargo is the condition that information shared with the press in advance must not be published before a specified date and time.
Launch
A launch is a communications program that introduces a new product, service or identity to the media, stakeholders and the public in a planned way.

Related service

Media Relations ManagementCommunications plans that make visibility, agenda-setting and relationship management sustainable across the traditional and digital media ecosystem.
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