What is Editorial Content?

Editorial Content Media relations

Editorial content is news, interview and analysis content created to deliver value to readers, outside of advertising formats.

Term
Editorial Content
English term
Editorial Content
Topic
Media relations

Related terms

Agenda Management
Agenda management is the work of tying a brand’s media visibility not to individual stories but to a topic calendar planned across the year. It sequences research, interviews, events and commentary so that they reinforce one another.
Agenda Setting
Agenda setting is a communications approach based on the idea that the topics the media covers also shape what the public considers important. In PR, it means bringing a brand’s topic onto the agenda at the right time and with the right evidence.
Earned Media
Earned media is coverage and visibility gained through news value rather than payment.
Embargo
An embargo is the condition that information shared with the press in advance must not be published before a specified date and time.
Launch
A launch is a communications program that introduces a new product, service or identity to the media, stakeholders and the public in a planned way.
Press Conference
A press conference is a media event, held in person or online, at which an organization announces a significant development to journalists, supported by a Q&A session.

Related service

Corporate PublishingContent solutions that bring brand knowledge, corporate culture and expertise to the forefront through effective editorial systems and publication formats.
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