dekk akmerkez
With its Eski Sevgili Pazarı (Ex-Lover Market), dekk akmerkez turned memories into a fun experience with free workshops, live music and interactive areas.
- Brandc-paces
- ScopeExperience and Event Communications
- Year2026
- Image5 photos
With its “Eski Sevgili Pazarı” (Ex-Lover Market) concept, dekk akmerkez brought together free workshops, live music and interactive areas to turn memories into a fun experience.
The communications approach carried the concept to lifestyle, arts and culture, and city guide outlets while preserving its humorous tone. The goals were curiosity before the event, turnout on the day and content circulation afterward.
The project strengthened the brand narrative positioning the shopping mall as a meeting point.
Services we delivered on this project
- Event Management
- Solutions that turn launches, press gatherings and brand experiences into one powerful story, built on strategy, content and operations.
- Media Relations Management
- Communications plans that make visibility, agenda-setting and relationship management sustainable across the traditional and digital media ecosystem.
- Corporate Communications
- A strategic approach that strengthens brand reputation, positioning and the corporate narrative through an integrated communications system.
Photos from the project
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