Harley-Davidson Footwear
Harley-Davidson Footwear connected with motorcycle enthusiasts through its brand space at BigBoyz Festival.
- BrandSPX
- ScopeBrand Experience
- Year2026
- Image3 photos
Harley-Davidson Footwear engaged directly with motorcycle enthusiasts through its brand space at BigBoyz Festival.
The brand experience was built around product trials, a photo area and community meetups. The communications plan was designed to blend organically into the festival’s agenda.
The event made the brand’s cultural belonging visible across category media and digital communities.
Services we delivered on this project
- Event Management
- Solutions that turn launches, press gatherings and brand experiences into one powerful story, built on strategy, content and operations.
- Media Relations Management
- Communications plans that make visibility, agenda-setting and relationship management sustainable across the traditional and digital media ecosystem.
Photos from the project
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