Merrell İstanbul Ultra
Organized in partnership with SPX and Uzunetap, Turkey’s largest trail race brought together more than 4,000 athletes from 28 countries in Kemerburgaz City Forest.
- BrandSPX
- ScopeSports and Event Communications
- Year2026
- Image5 photos
Organized through a collaboration between SPX and Uzunetap, Merrell İstanbul Ultra brought together more than 4,000 athletes from 28 countries in Kemerburgaz City Forest, cementing its status as Turkey’s largest trail race.
Brandworks ran the pre-race agenda plan that built anticipation, the live news flow on race day and results-focused reporting communications afterward as one continuous flow. Sports media, lifestyle supplements and digital outlets were all fed through the same message architecture.
The program strengthened the brand’s position in the outdoor category and turned the event into a sustainable brand platform with a permanent place on the annual calendar.
Services we delivered on this project
- Event Management
- Solutions that turn launches, press gatherings and brand experiences into one powerful story, built on strategy, content and operations.
- Media Relations Management
- Communications plans that make visibility, agenda-setting and relationship management sustainable across the traditional and digital media ecosystem.
Photos from the project
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