WALKR
SPX’s WALKR, Turkey’s first and only walking collection, opened its concept store at Vadistanbul with celebrity guests in attendance.
- BrandSPX
- ScopeStore Launch
- Year2025
- Image5 photos
SPX’s WALKR, Turkey’s first and only walking collection, opened its concept store at Vadistanbul with celebrity guests in attendance.
The launch was designed as category-creation communications. Expert opinions and product technology content explained why “walking” is a product world of its own.
The opening secured simultaneous coverage in fashion, lifestyle and sports media, establishing the brand’s position in the new category from day one.
Services we delivered on this project
- Event Management
- Solutions that turn launches, press gatherings and brand experiences into one powerful story, built on strategy, content and operations.
- Media Relations Management
- Communications plans that make visibility, agenda-setting and relationship management sustainable across the traditional and digital media ecosystem.
Photos from the project
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